. Hotel Rumbao - B&Co.
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Urban Hospitality

Hotel Rumbao

The Key To Old San Juan


Old San Juan is a 500-year-old city filled with nostalgia, pride, passion and a whole lot of energy. The most visited city in the Caribbean, Old San Juan has been known as a gateway–or puerta. This adaptive reuse Marriott Tribute Portfolio hotel sitting right on the waterfront was primed to transport guests to another place and time.

See The Story

The Client

  • Driftwood Capital
  • Old San Juan, PR

What We Delivered

  • Art Direction
  • Brand and Identity
  • Brand Experience Consulting
  • Copywriting
  • Environmental Branding
  • Logo Modification
  • Naming
  • Photography Art Direction
  • Printed Collateral
  • Signage Design
  • Story and Copywriting
  • Visual Identity
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Old San Juan's modern gateway into another world

Hotel Rumbao

Known for its rum made from pure sugar cane, Puerto Rico is always up for a vibrant and colorful celebration. Hotel Rumbao, a Tribute Portfolio hotel in Old San Juan, dances to the beat rumbling through the adoquín brick streets. And that dance is la rumba. With charismatic romanticism and hometown pride right on Calle Brumbaugh, Hotel Rumbao doesn’t just dance, it invites you to dance into the night together.

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Old San Juan was originally a walled city with only six gates all people and shipments could pass through. Hotel Rumbao, situated on the harbor at the edge of this historic city, is a new gateway to another time and place, energetically represented in the branding.

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Immersed in the history of the last five centuries

The visual identity boasts a custom “R” for Rumbao, with an old key splitting the letter at the waist. The teeth of this key are a silhouette of those Old San Juan puertas, referenced in stories and folklore every day.

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While Hotel Rumbao embodies the vibrancy and color of its spaces and personality, it takes a complementary role with the color palette. Simplicity provides an Old World juxtapose against the modern renovations of the physical space.

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¡Voy subiendo! ¡Ven conmigo!

Every Marriott Tribute Portfolio features a unique, branded pattern. Hotel Rumbao brings the tropical story of Puerto Rico into full view with its alternating sugar cane stalks, nodding to the rum exports of the island. Whether you find the pattern on key cards or guest room walls, you won’t forget where you are.