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Food & Beverage


¡Que Repiquen Los Cueros!


The restaurant space overlooking the plaza by the waterfront in Hotel Rumbao needed to be energetic and enticing enough to draw in visitors off the street and attract locals who want to eat and listen to the best Puerto Rico has to offer. The result was a dramatic combination of fare and flair.

See The Story

The Client

  • Driftwood Capital
  • Old San Juan, PR

What We Delivered

  • Art Direction
  • Brand and Identity
  • Brand Experience Consulting
  • Copywriting
  • Logo Modification
  • Printed Collateral
  • Story and Copywriting
  • Visual Identity
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"Vivo" is alive and well at Kueros


If Hotel Rumbao was relaxed and romantic with its visual branding, its counterpart, Kueros, dances to a different beat. A vibrant, charismatic and fiery color palette is represented in everything from the identity to the interior design.

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The illustrations of traditional San Juan bomba y plena players and dancers set the scene for a festive atmosphere. The rough sketch implies plenty of movement with an approachable nature that communicates everyone is welcome to try.

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So, come start the party with us. ¡Que repiquen los Kueros!

Because Kueros, in Hotel Rumbao: A Tribute Portfolio Hotel, is for both the international traveler and curious local who crave energy, flair and romanticism.

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