. The Common Good - B&Co.
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Food & Beverage

The Common Good



Fostering the spirit of camaraderie and the benefits of rejuvenation

THE CHALLENGE

The Anschutz Medical Campus in Aurora, Colorado is a place of rest, recovery and rejuvenation. But with such a diverse group of resident and visitors, it’s also a gathering place of local and global qualities. They just needed a space that welcomed that welcomed the community at large.

See The Story

The Client

  • The Olympia Companies
  • Aurora, CO

What We Delivered

  • Brand and Identity
  • Copywriting
  • Logo Design
  • Naming
  • Printed Collateral
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Global food is comfort food. And local ingredients are something to take pride in.

The Common Good

The Common Good is a restaurant and bar in The Benson Hotel where Aurora gathers to enjoy healthy food and vibrant people, rooted in the belief that working and living together towards a common goal benefits us all.

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While the brand embraces global influences, The Common Good is locally rooted.

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Locally Rooted

The Common Good name was derived from two sources of inspiration. “The Commons” relates to a community at large working for the common good of all. And the use of “good” conveys the concept of good food made from good ingredients in a simple, wholesome manner.

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While the brand embraces global influences, The Common Good is locally rooted. Illustrated on the logo is a sprig of oregano, which symbolizes “joy of the mountains” in Greek. Joy among the Rocky Mountains is what communal gathering is all about. Coupled with this imagery is typography that complements the softness of the line-work and gives a sense of luxury and elegance.

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Color Inspiration

The color palette gained inspiration from the same places its kitchen had: local natural offerings. The Colorado skies and land make up the base of the visual identity, while the secondary and tertiary colors account for Aurora’s full spectrum of beautiful sunsets and snowfalls.