Real Estate


Sharing the story behind this iconic blue building


Widely recognized for its modern blue glass towers built in 1983, 310W stands out amongst Milwaukee architecture. B&Co. was hired by the new owner to finally invite the public inside.

See The Story

The Client

  • Time-Equities, Inc.
  • New York, NY

What We Delivered

  • Brand Experience Consulting
  • Copywriting
  • Social Media
310 West

After purchasing the post-modern building designed by architect Voy Madeyski, NYC-based Time Equities, Inc. embarked upon a $30 million renovation to establish 310W as a Class A office and retail complex. They turned to B&Co. to share news of the improvements with the community.

310 West
310 West
310 West

A series of events targeting both the general public and real estate brokers invited Milwaukee inside to what was once a high-security federal building.

Building Excitement

B&Co. is sharing updates on the restored 14-story atrium skylight, fresh new modern finishes and inviting public spaces through social media, a website blog, email marketing, PR and a series of videos.

As part of Time Equities’ nationally recognized Art-in-Buildings program, 310W commissioned a site-specific artwork by Claudia Chaseling. Known as mutopia 2, the spatial painting draws on and incorporates the architecture of the dramatic space.


310 West

At one of downtown Milwaukee’s most vibrant intersections, the 310W plaza features public art and programming to encourage community engagement. Let the games begin.