Food & Beverage

Grate



Modern Mac ‘N Cheese

THE CHALLENGE

With plenty of fast-casual experience, Roaring Fork aimed to build a mac ’n cheese restaurant in the state known best for cheese. Delicious menu items that appeal to everyone young and old was the concept. Now to create a brand that was exciting and ready for multiple locations.

See The Story

The Client

  • Roaring Fork
  • Milwaukee, WI

What We Delivered

  • Apparel Design
  • Art Direction
  • Brand and Identity
  • Brand Experience Consulting
  • Copywriting
  • Environmental Branding
  • Naming
  • Package Design
  • Photography Art Direction
  • Printed Collateral
  • Signage Design

Modern Mac ‘N Cheese. Nostalgic Simplicity.

In America’s Dairyland, cheese is king. Grate is a fast-casual, local restaurant where cheese is the main ingredient and everyone is welcome to take to pride in homegrown comfort food. With multiple locations, Grate provides Cheeseheads all over to gather around what’s known as “modern mac ‘n cheese.”

“Say Cheese!” With the blueprint for a mac ’n cheese-centric fast-casual franchise in mind, we set off to with the client on a discovery mission to find a name that was catchy and memorable.

The Answer Is Always Mac N’ Cheese

Laying the brand foundation through brand pillars, keywords and a mission statement, the name Grate was chosen. A strong, modern and comfortable word to appeal to a wide audience and multiple locations from urban to suburban.

We brought the name to life with a hand-drawn logo and the tagline “Modern Mac & Cheese.”  Everything from to-go bags, branded stickers, and employee uniforms to menus, signage and a concept food truck wrap was designed to bring the Grate brand and experience to life.

Concepted to be franchised from the start, all Grate branding was meticulously laid out and organized to be replicated. Like that first pull of cheese from a forkful of goodness, this playful brand is ready to stretch.