Hebron Housing Services

Ending homelessness. One individual at a time.


Aiming to increase awareness and donations, we saw a need but also a compelling mission. So we put our process to work to reestablish this non-profit’s brand identity and develop a new website and funding materials.

See The Story

The Client

  • Hebron Housing Services
  • Waukesha, WI

What We Delivered

  • Art Direction
  • Brand and Identity
  • Brand Experience Consulting
  • Copywriting
  • Email Marketing
  • Illustration
  • Photography Art Direction
  • Printed Collateral
  • Social Media
  • Web Design

Restoring hope and dignity to those in need in the community.

Available 24/7, 365 days a year, Hebron Housing Services is dedicated to ending homelessness. Between three shelters serving different purposes for different people including children, Hebron Housing Services uses case management techniques to tend to each and every individual. The goal is to identify the root of the problem, understand the ripple effect and work towards self-sustainability and long-term housing solutions.

Each person served is another step in the right direction.

Here to help.

In need of a rebrand and an updated website, Hebron Housing Services reached out to us to help. This became our major pro bono project, donating our time and work towards the effort. 

Changing the name from Hebron House to Hebron Housing Services reflected the full mission of the multi-location organization. After visual identity and key messaging was established, we turned to the website, aimed at telling the story and serving as a major fundraising vehicle. Simple, colorful and hopeful, the site now conveys the message that it is not a failure to seek emergency shelter. Clarifying the mission, process and location information, Hebron Housing Services was no longer in an identity crisis. 

With the donate button present on every page, website traffic is funneled towards a variety of ways to give. The site was constructed in narrative, from what Hebron Housing Services is all about to why each resident and staff member is important in the fight to end homelessness.