The Last Hotel STL
Urban Hospitality

The Last Hotel STL

A boutique hotel stitched into the fabric of St. Louis


When a real estate development group purchased the historic International Shoe Company in St. Louis, the history of this significant building had to play a key role in its new life as a hotel.

See The Story

The Client

  • Trust Hospitality
  • St. Louis, MO

What We Delivered

  • Art Direction
  • Brand and Identity
  • Brand Experience Consulting
  • Copywriting
  • Email Marketing
  • Illustration
  • Photography Art Direction
  • Printed Collateral
  • Social Media
  • Web Design
The Last Hotel STL
The Last Hotel STL
The Last Hotel STL

Balancing a storied history with a fresh modern appeal, B&Co. created the branding for The Last Hotel. The name itself pays homage to shoemaking - a last being a wooden form used to manufacture shoes.

The Last Hotel is a building rich in artistic style, so B&Co. created an array of brand marks designed to reflect the neoclassical details of its interiors and façade. Using intricate lines and bold geometric shapes, each mark reflects a unique characteristic of the building complementing the brand story.

Guest materials carefully convey the shoemaking history of the building – from Do Not Disturb signs hung with custom-made shoelaces, to a history-book compendium filled with stories from what was once the shoemaking capital of the world.

The Last Hotel STL
The Last Hotel STL
The Last Hotel STL

Through a story-driven website, thoughtful guest touch points and complementary branding for The Last Kitchen and Rooftop, the property is stitched into the fabric of St. Louis.

The Last Hotel STL