Giving Back with
Purpose

As the holiday season approaches, many businesses show appreciation to clients with gift baskets, holiday cards, or perhaps a batch of delicious cookies. However, a few years ago, our team decided to step back and reflect more deeply on what the season of giving truly means.

While lodging is a luxury for many over the holiday season as a means to see family and friends, others take advantage of the privacy hotels provide. Rather than sending our valued clients tangible gifts, we focused our efforts on something more impactful—donating on our client’s behalf to combat human trafficking within the hospitality industry.

This year, we’ve decided to donate on behalf of our clients and colleagues towards No Room for Trafficking, an initiative led by the American Hotel & Lodging Foundation. Traffickers worldwide often take advantage of the privacy made accessible through hotels. NRFT seeks to combat this through hosting events, cultivating partnerships and providing valuable resources that address the issue of human trafficking — working tirelessly to raise awareness and offer education on how we can recognize and stop trafficking within the hospitality sector. Thanks to their efforts, over 1.8 million hospitality industry employees have been trained to identify and report suspected trafficking, helping save lives. If you want to donate this holiday season, you can learn more by clicking here.

Over the years, it’s become clear to us that the true beauty of this season lies not in the gifts we receive but in the positive impact we can make through the gifts we share with others. As we look back on this year, we feel overwhelming gratitude for your continued trust and partnership. Thank you from the bottom of our hearts for being part of our journey.

Wishing you a joyful and peaceful holiday season!