Picture Day Doesn’t Have To Be Awkward

In the hospitality industry, your website is your cash register—and it must reflect your real value. Future guests can spot inauthenticity a mile away, especially through stock photography. While some stock images are convincing, most undermine your credibility. Using generic photos sends a clear message: either you’re not proud of your work and space, or you’re not willing to invest in your business.

Nearly every brand relies heavily on visuals to create a level of trust. If the imagery isn’t authentic, consumers won’t be convinced they’re receiving what they expect. Moreover, simply using any genuine-looking images isn’t enough; even iPhone cameras, including the iPhone 15, have their limitations. 

Professional photographers infuse recommended practices with their own style and editing to create a cohesive final product greater than the sum of its parts. B&Co. has had the privilege of collaborating with several photographers over the years, who we know (and trust) and will inject some personality into the most intimate aspects of clients’ materials. For example:

Matt Haas provided award-winning photography for a hotel we branded on Washington Avenue in St. Louis called The Last Hotel and shot vivid photography that captured a day-in-the-life at the Alta Peruvian Lodge.

Nick Argires has staged many photoshoots for The Plaza Hotel that have been utilized on the website, social media pages and marketing materials for years. Also after a rebrand, Nick shot for The Iron Horse Hotel, capturing the indie spirit and well-crafted spaces. 

Ryan Barelli documented Hebron Housing Services with his photography in his own storytelling style brought to life on the screen.

Professional photography is always worth the investment. One art-directed, strategic shoot can provide you with content for your site, social media, collateral, and environmental branding for years.