Creating Brands
That Matter
A tried and true process
A boutique branding studio built for bold storytelling and the business of hospitality.
We’re a close-knit and passionate crew with zero degrees of separation. From full-scale concept development to refreshed brand identities, we take a tailored approach that’s less about our style and more about your story. We dig deep to uncover what makes your property unique, add a dash (or two) of wit, and craft brands that don’t just look good—they connect, resonate, and differentiate. We believe the best work comes from true collaboration, and when the fit is right, the process is as enjoyable as the outcome is successful.
But Wait! There's more.
Discovery
- Initial Research
- Market Exploration
- Site Visit
- Branding Charette
- What We Heard
We hit the ground—literally. Through in-market discovery, we dig into your vision, your future guest, and what's shaping your market. Whether it's a rebrand, a new-build, or a historic revival, we dive into your property and your market firsthand. After our visit, we distill what we've learned into a summary presentation to make sure we're aligned before pencils hit paper.
Development
- Positioning
- Brand Story
- Naming
- Verbal Identity
- Visual Identity
- Brand Guidelines
- Brand Activation
This is where your story starts to take shape. We craft a brand narrative that captures your vision and sets the tone for everything that follows—from positioning and brand voice to guest experience and visual identity. Once the narrative is locked, we move into the design system: color, typography, iconography, and logo. At the same time, we begin shaping the guest journey—what they see, smell, and taste from check-in to check-out. Every detail is intentional. This is the phase where strategy meets style.
Implementation
- Apparel
- Collateral
- Signage + Wayfinding
- Website Design
- Social Media Strategy
- Marketing Templates
This is where we bring it all to life. From signage to stationery, menus to moodboards, and websites to in-room details, we craft the full suite of brand assets your business needs to open its doors and make a lasting impression. We design every element with purpose and clarity, helping you launch not just a logo, but a brand that connects.
What's the result?
Discovery
As the Discovery phase wraps up, we gather our findings into a presentation named "What We Heard." It highlights key takeaways and insights from our initial exploration and brand Discovery Session. We believe in incremental buy-in, so this serves as a gut check before proceeding, ensuring everyone is aligned on your goals, target guests, and market.
Development
Once we're in sync, this stage delivers everything from your origin story—shaping your brand's unique personality—to catchy name ideas that lay the groundwork for your visual identity. All of this magic gets rolled into a stunningly designed Brand Book. Think of it as your team's trusty playbook, which provides a consistent language and visual style, enabling you to make deliberate, on-brand decisions as you grow.
Implementation
With the complete brand system in place, we turn strategy into tangible details guests interact with. Although each implementation package varies, toolkits typically include signage design, operational collateral, and personalized assets like menus, keycards, uniforms, DND signs, and more. All are crafted to ensure a seamless, on-brand experience at every touchpoint.
Process
Pays Off
Having a seat at the table
Collaborative Efforts & Perspectives
As a tight-knit branding studio, we see ourselves as part of a collaborative team. We appreciate having a seat at the table alongside developers, investors, management companies, architects, interior designers, and more. Sometimes, we serve as the final piece that completes the puzzle; other times, we lead initiatives, with our branding shaping decisions—from interior design to digital schematic plans and beyond. Our goal is to create a fun and collaborative environment while providing excellent results for our clients and fellow collaborators.