310W
Sharing the story behind this iconic blue building
Widely recognized for its modern blue glass towers built in 1983, 310W stands out amongst Milwaukee architecture. B&Co. was hired by the new owner to finally invite the public inside.
See The Story
The Client
- Time-Equities, Inc.
- New York, NY
What We Delivered
- Brand Experience Consulting
- Copywriting
- Social Media
After purchasing the post-modern building designed by architect Voy Madeyski, NYC-based Time Equities, Inc. embarked upon a $30 million renovation to establish 310W as a Class A office and retail complex. They turned to B&Co. to share news of the improvements with the community.
A series of events targeting both the general public and real estate brokers invited Milwaukee inside to what was once a high-security federal building.
Building Excitement
B&Co. Branding Agency is sharing updates on the restored 14-story atrium skylight, fresh new modern finishes and inviting public spaces through social media, a website blog, email marketing, PR and a series of videos.
As part of Time Equities’ nationally recognized Art-in-Buildings program, 310W commissioned a site-specific artwork by Claudia Chaseling. Known as mutopia 2, the spatial painting draws on and incorporates the architecture of the dramatic space.
