Black Sheep
Food & Beverage

Black Sheep



Standing out from the crowd

THE CHALLENGE

Bringing a relaxed yet upscale bar to what The New York Times dubbed "Milwaukee’s foodie neighborhood," B&Co. created the concept, branding and interiors for an outlier wine tap and eatery.

See The Story

The Client

  • Black Sheep
  • Milwaukee, WI

What We Delivered

  • Art Direction
  • Brand and Identity
  • Brand Experience Consulting
  • Copywriting
  • Environmental Branding
  • Illustration
  • Naming
  • Photography Art Direction
  • Printed Collateral
  • Signage Design
Black Sheep Branding
Black Sheep Food
Black Sheep Lifestyle
Black Sheep Menu Design

In a neighborhood filled with great new restaurants, an opportunity existed to be one of a few upscale bars for the after-work and late-night crowds. Black Sheep was designed to stand out from the herd.

Black Sheep Drinks
Black Sheep Mural

Inspired by printmaker graphics from the era, B&Co. reconcepted the turn-of-the-century Schupert-Zoeller Printing Company building into Black Sheep.

The neighborhood standout

Welcome to Walker’s Point, Milwaukee’s warehouse district and newfound foodie neighborhood. In August 2013, B&Co. transformed the historic space. We kept the exposed brick walls, the original wood floors and the soaring beadboard ceiling. We added a big metal-top bar, eclectic modern interiors, a bold two-story mural and a series of quirky custom art pieces called “Sheep in Four Media.”

Through irreverent events and early promotions, we established a following of regulars for Black Sheep, now in its sixth year.

Black Sheep Space