Boca Chica, Panama is tucked away in a beautifully remote corner of the world. A developer had plans to open his pristine parcel of land to visitors and called us.See The Story
- Boca Chica, Panama
What We Delivered
- Art Direction
- Brand and Identity
- Printed Collateral
- Web Design
Branding a small villa and setting the tone for a future master plan.
Many routes, one magical destination
Located on Panama’s Pacific coast, Boca Chica is known for rolling green hills and sandy beaches. While remote, this land is accessible by bus, taxi and car through airports in David and Panama City. This offered the promise of new tourists to a large parcel of land owned by our client.
Our challenge was to brand a small 5-room villa as the first phase of a long-term plan for a resort and residences. We chose a rich unexpected color palette reflective of the surroundings and elemental graphics to convey the simplicity of the area.
Meaning "the gift," El Regalo was positioned as a warm and welcoming villa designed to share the beauty of the region with guests.
Branding that sets the tone
Each day at El Regalo promises a different adventure. Spectacular hiking, deep sea fishing, exciting ziplining, whitewater rafting and coffee tours are balanced by walks on the beaches or cocktails at the pool.
The website delivered a range of photos taken of the resort and area attractions to convey what guests can expect, including a Panamanian food experience created by a small talented epicurean team.