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Urban Hospitality

Hotel Gettysburg

A Beacon on Lincoln Square


As a witness to Lincoln's famous Gettysburg Address, Hotel Gettysburg has a story or two to tell. But its owner, Gettysburg College, needed a fresh way to tell that story to a new audience.

See The Story

The Client

  • Gettysburg College
  • Gettysburg, PA

What We Delivered

  • Art Direction
  • Brand and Identity
  • Brand Experience Consulting
  • Copywriting
  • Logo Modification
  • Photography Art Direction
  • Printed Collateral
  • Signage Design
  • Story and Copywriting
  • Visual Identity
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The beacon of history, education and independent spirit central to the Gettysburg experience.

Hotel Gettysburg

Located on Lincoln Square in the center of an iconic destination, Hotel Gettysburg is completely immersed in American history. But more than a stay in close proximity to the past, Hotel Gettysburg embodies an independent spirit synonymous with American culture and an experiential curiosity that reflects what nearby Gettysburg College represents.

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Balancing History and Future to Create a Brand Fit For the Present

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Guests that visit this storied hotel completely immerse themselves in a Gettysburg experience. Along the way, they begin to write their own stories.

Whether a first campus visit or an annual family travel destination, guests will find both American nostalgia and modern comforts. That sentiment is why we blended past and present while breathing new life into the branding.

The logo is elegant and simple, just like this truly independent hotel. It strikes a balance between original and respectful of the prior centuries of stories here. Its complementing icon, cursive typeface and wall stripe graphic element are all inspired by Civil War-era visuals, like a general’s signet, a civilian’s love letter and the flag the soldiers kept in tact.

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There is never one single story to a person, place or hotel. Hotel Gettysburg's new branding reflects centuries of progress.

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Collegiate inspiration

While American history is a sizable portion of the Hotel Gettysburg story, its connection with Gettysburg College needed to be relfected in the branding. Those familiar with the college will see inspiration for the hotel’s brand color palette. While not matching, the orange and blue offer a visual tie to its neighboring university. Even the diploma border graphic element takes inspiration from that prized item during one of the busiest weekends of the year.