Nona
Making Living Healthy Accessible and Happiness Abundant For All
With four successful locations and a vision for dozens more statewide, the founders of Nona needed foundation work to ready their concept to make Nona a household lifestyle brand.
See The Story
What We Delivered
- Brand Refresh
- Verbal Identity
- Visual Identity
The joy of healthy living
The Origin
Nona founders Seth and Michaela describe their creation as a byproduct of “scratching their own itch.” They saw far too many foods being marketed as “healthy” yet were filled with hidden sugars and processed or refined ingredients So they created Nona’s incredible menu of cravable açaí smoothie bowls, superfood smoothies, cold brew and pour-over coffee and supplements.
B&Co. worked with our friends at Three Sixty to visualize the future of Nona. We started with the founders’ core concept that Nona stems from the Roman goddess who spins the thread of life, and it’s also an endearing Italian term for ‘grandmother.’ To us, health and nutrition are the threads of life that bind us together. Nona reminds us of what truly matters—a healthy life filled with joy and happiness.
The circle in Nona’s primary word mark represents the brand’s holistic approach to health and wellness.
The circle represents our choice to live well, which includes not only what we consume, but also what we bring into the community. Pulling from colors found in their kitchen. The ginger root yellow is a testament to Nona’s commitment to premium ingredients.
Nona is all about transparency. Whether that’s living what’s good for you inside and out – we made this was the lens we were thinking about as far as how to format the brand – that it shouldn’t be complicated, it shouldn’t be fussy, shouldn’t feel overwhelming.
