Pomelo
A Garden in the Sky
A destination rooftop restaurant perched atop the new Brandywine Hotel was still in its early stages of conception when our team stepped in to craft its identity. Fresh, vibrant, and botanical, Pomelo captures the spirited energy of the space—bright, effortless, and distinctly modern.
See The
Story
What We Delivered
- Art Direction
- Brand Development
- Brand Experience Consulting
- Copywriting
- Name Development
- Photography Art Direction
- Printed Collateral
- Visual Identity
Collection
Tribute Portfolio by Marriott
Pomelo, born from botanical curiosity and elevated effervescence, offers equal parts zest and romance, making it an alluring spot for locals and an exciting find for hotel guests invited to gather and linger.
Where time slows and senses awaken
To develop a brand for the rooftop at The Brandywine, we considered the space: A fifth-floor dining room enclosed in glass, elevating the outlet amongst the tree-tops in a verdant landscape. The image of a lush country orangerie immediately came to mind and set the foundation for the identity. A beverage-forward menu, where sips and bites are beautifully presented, refreshingly coastal, and colorfully curious, informed the tone. These themes reinforced a citrus-centric identity that promised relaxed elegance and savored moments.
A secluded, sundrenched setting serves as the perfect backdrop for a brand identity centered on airy layouts, organic type, and coastal flair. Pomelo’s resulting visual identity feels effortlessly serene.
Refreshingly Bold
B&Co. recommended the name Pomelo, the largest and most aromatic of the citrus fruits, to reflect the space and experience: lush, bold and full of life.
The Pomelo wordmark takes inspiration from the shape of pomelos themselves, featuring a rounded “E” that gives the wordmark a sense of organic balance. Supporting details include elegant framing, a pomelo icon that looks like it could be made into stained glass, and small citrus seeds that playfully punctuate the page.
The Pomelo branding feels at once sunkissed and blooming. Coastal blue and herbaceous green do the unexpected for an brand centered around citrus: They ground the identity and give it a sense of relaxed elegance. A bright green creates a refreshing twist and rose gold foil makes it glimmer.
