RW Apartments
Cultivating an Entirely New Energy
Local developers aimed to create an amenity-focused apartment community designed to empower residents by providing valuable resources and welcoming spaces that enhance their lives. This opportunity wasn’t just about simply showcasing units and finishes—it was about capturing a specific lifestyle.
See The Story
What We Delivered
- Art Direction
- Brand Development
- Copywriting
- Environmental Branding/Signage
- Name Development
- Photography Art Direction
- Printed Collateral
- Visual Identity
We developed a visual identity system that uniquely aligns with the dynamic and edgy traits of the Riverwest and Eastside communities.
By selecting a strong name, we established a brand grounded in the community. The color palette draws inspiration from the shades present throughout the area. Tattoo Ink Black anchored the palette, while Beerline Trail Green and Ceramic White provided balance by incorporating familiar tones. A bold typeface was chosen for the primary logo, complemented by a name rooted in geographic locators. To enhance the versatility of the visuals, we created a family of icons to support the various areas of the apartment complex.
From good looks to great leases.
ACCELERATING THE STANDARD
To help RW Apartments bring this new brand to life, we established robust brand standards that clearly define how the brand will be communicated at every touchpoint.
From paint swatches to floor coverings and even outdoor signage, our team collaborated closely with the client’s interior designer to ensure that the physical space accurately reflected the brand identity, creating a familiar experience for residents.
We also utilized our eye-catching aesthetic to develop a comprehensive array of visually appealing sales materials. These pieces were designed to showcase a fun, yet familiar experience that future residents can expect.
