The Islands of Islamorada
Making Magic In The Keys
Nestled in the Florida Keys, The Islands of Islamorada is a secluded resort of waterfront residences and oceanfront villa-style suites. Our mission was to revitalize the brand with a fresh identity and narrative that resonated with modern luxury travelers: those who crave high-end experiences, spontaneous adventure, and soul-deep relaxation.
See The
Story
What We Delivered
- Brand Experience Consulting
- Brand Refresh
- Verbal Identity
- Visual Identity
Where many resorts in the Florida Keys highlight laid-back leisure, we leaned into something more refined. At The Islands of Islamorada, luxury means freedom — the freedom to choose how and when you unwind.
Whether it’s an early morning paddle at sunrise, a private chef’s dinner at sunset, or simply doing nothing at all, the experience is curated, not constrained. We positioned the brand around this concept of intentional luxury and adventurous activation — where bespoke experiences meet elevated service, and every guest has the opportunity to define their own ideal escape.
Identity inspired by the Florida Keys and its natural surroundings
Setting the Golden Standard
To distinguish the resort visuals, we infused the identity with a sense of quiet luxury — restrained yet rich, elegant but never fussy. We expanded the existing palette to include fresh, coastal-inspired tones of coral and sand dollar pink. We added a bold beach towel stripe pattern and modernized the resort’s iconic Bismarck palm mark — a symbol of arrival at the property — retaining its familiarity while simplifying its form.
We expanded the toolbox of branded elements, we created a number of wordmarks and elegant linework to accent the resort’s gorgeous photography.
In addition to refining The Islands of Islamorada’s visual identity, we established its verbal identity and recommended guest experiences and programming to bring the story to life each day.
