Third Space
Food & Beverage

Third Space Brewing

A brewery that gives Milwaukee a new place to gather


Two guys meet at summer camp and become lifelong friends. One becomes an attorney and the other an award-winning brewmaster. They decide to start a business. Guess which profession won out?

See The Story

The Client

  • Third Space Brewing
  • Milwaukee, WI

What We Delivered

  • Brand and Identity
  • Copywriting
  • Email Marketing
  • Environmental Branding
  • Package Design
  • Printed Collateral
  • Signage Design
  • Web Design
Third Space Brewing
Third Space Brewing

That’s right. Beer.

The founders named their new brewery Third Space after the name of the social surroundings that separate home (“first place”) from work (“second place”). Their vision was to launch a brewery that celebrated beer, community and people.

In a market with overly designed graphics, our designers approached the Third Space logo with elements of shape and geometry. The design was inspired by the warehouse the brewery would call home, and the physical “third space” where people would gather, connect and imbibe really good beer.

Today, Third Space is one of Milwaukee’s top craft breweries. Its branding foundation is something we are proud of.

Third Space Brewing
Third Space Brewmasters
Third Space Brewing

Our branding for Third Space relied heavily on the concept of space depicted through shape and geometry. Then we used color and typography to distinguish each beer, while maintaining visual brand recognition. Cheers to that!