Waking Daisy
Unapologetically Brunch in Brookfield
This market had no shortage of breakfast spots, but none were truly brunch. When local restaurateurs approached us to create a new concept serving up delicious, scratch-made brunch to a diverse crowd, Waking Daisy sprung forth—a fresh brand as vibrant as daybreak. We worked together to craft a bold identity that celebrates morning, quality, and an elevated breakfast experience worth lingering over.
See The Story
The Client
- Nate Arkush
- Andrew Foster
What We Delivered
- Art Direction
- Brand Development
- Brand Experience Consulting
- Copywriting
- Environmental Branding/Signage
- Name Development
- Printed Collateral
- Visual Identity
- Website Design
Bright, Lively, and Awake
Dedicated to being Brookfield’s most inviting brunch spot, we crafted a brand that elevates all-day dining. Waking Daisy serves guests of all ages the highest quality food and freshest ingredients, enrobed in a cozy and approachable atmosphere. She wakes up on the right side of the bed, ready to set the table and engage in lively conversation with a crowd looking for value and community.
Freshness Served Sunny-side Up
Bold and Brunchy
Waking Daisy’s visual branding had to be as unapologetic as its menu. Our persona, a feisty girl playing her trumpet to wake the day, embodied the freshness of the morning and how breakfast was meant to be celebrated. The logo and supporting graphic elements convey the energy and excitement of a new day full of endless possibilities, with “pops” from the trumpet becoming a brand pattern and expressive type winding its way across pages like conversations drifting from tables.
The color palette is equally vibrant, as bright as the lively dining room flooded with morning sunlight. We worked in tandem with the team at Three Sixty to ensure the branding came to life within the space. Colors mimicking the hues of a perfect morning -Latte, Evergreen, Prosecco and Daybreak- created a warm palette for the visual branding and interiors. Led by the energetic Daisy icon, this brand turned out to be eye-opening in every way.
