218 s 2nd street, milwaukee wi 53204•414.750.7298•info@bcobranding.com

A bowl of seafood stew with shrimp, mussels, clams, and couscous in tomato sauce, served on a plate alongside a glass of red wine and a striped napkin with fork and knife.
Food & Beverage

Che Figata


Italy to table

THE CHALLENGE

A developer turned to B&Co. to brand a true Italian kitchen that balances style with a love of quality food. We returned with something evocative of an engaging city atmosphere where the experience was as enticing as the menu.

See The Story

What We Delivered

  • Art Direction
  • Brand Development
  • Environmental Branding/Signage
  • Package Design
  • Photography Art Direction
  • Printed Collateral
  • Visual Identity
Brown background with minimalist line art of a plant in a pot above the words Kitchen — Bar — Market. Below, large text reads CHE FIGATA, followed by smaller text, ITALY TO TABLE. Simple decorative border frames the design.

Hearing a “what did that table order?” is music to our ears.

Che Figata!

Always prioritizing fresh and enticing ingredients, Che Figata! is Italy to table, in every sense of the phrase. From simple dishes to the art of Mediterranean cooking, the restaurant releases authentic energy the guest can feel. Stories told through the menus and a lively performance kitchen contributes to a unique experience each time a meal is enjoyed.

A hand sprinkles grated cheese over a plate of pasta topped with tomato sauce and vegetables, set on a wooden table against a dark background, capturing the authentic flavors.
Modern restaurant interior with wooden tables, black chairs, blue cushioned booths, hanging dome lights, and an open kitchen in the background. Striped ceiling decor adds a contemporary touch.

A feast for the senses is an understatement.

A plate with sliced steak, grilled lemon, and a side of beans and vegetables. In the background, a whole roasted fish with lemon slices, a wine bottle, a glass, and a folded gray napkin.
Seamless pattern of potted plants, each with three leaves, outlined in light brown on a beige background. Designed by the B&Co. Che Figata brand, the plants are evenly spaced, creating a simple, repetitive design that blends modern elegance with understated charm.
A collection of elegant restaurant menus designed by B&Co, along with envelopes and cards featuring a vintage Italian theme, neatly arranged on a marble surface.

Naperville’s curious locals quickly realized they had discovered something cool. Che Figata! was born, an Italian phrase meaning exactly that: totally awesome.

Three open books rest on a green surface. The first has a cover featuring the Che Figata text, the second displays a grayscale city photo alongside an Italian menu, and the third shows a patterned page. Shadows fall across the scene.

Promising fresh and robust ingredients along with an atmosphere that’s both modern and rustic.

Discover something awesome

With typography that has an organic hand and an earthy color palette, the visual branding for Che Figata! is as inviting to the eyes as the food is to the taste buds. We art-directed photography to capture imagery rooted in simplicity, authenticity and handcraft – all embodying the restaurant’s concept.

The result of this robust brand is a distinct identity delivered through the space and collateral, including custom to-go packaging for everything from housemade pasta and sauces to ready-to-enjoy prepared meals. Che Figata! speaks from the heart with a natural passion and pride.

Sliced flatbread with greens on a wooden board, a glass and bottle of red wine, and a plate with more flatbread on a rustic table.
A bottle of red wine, a ceramic cup, a bag of pasta, a glass jar with a label, and several tags and cards—all featuring coordinated beige and green packaging.
Back to Work

Lookin’ Good.

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