B-Side Vol. 7

Welcome
to the B-side



News and musings from branding junkies

The good stuff is always on the B-side

The Good Stuff

Elvis’ “Hound Dog.” Queen’s “We Will Rock You.” Pearl Jam’“s Yellow Ledbetter.” Rock history is marked by countless examples of B-sides that became hits. The B-Side is often where the good stuff is – so it’s what we decided to call our blog, our email updates and our little ’Zine.

Inside Volume 8

In this issue of B-Side, we’re talking all things F&B. Over the last year, our team has developed nearly a dozen food and beverage brands across the country.

After two decades of leasing to a third-party operator, our friends at The Lenox enlisted us to help them usher in a new era of on-site dining for all three outlets at their historic hotel in Boston. We are excited to introduce Sweeney’s, The Irving, and Willow & Ivy to everyone.

Headed west, dining takes flight at Hotel Polaris. B&Co. was thrilled to be part of the journey, not just branding the first hotel on the U.S. Air Force Academy campus, but also creating four unique food and beverage experiences—all under one roof. This collection of spaces is as inspiring and ambitious as the Academy itself.

As you turn the page, B-Side readers are introduced to Allday, a collective of experts that deliver F&B brands and spaces that perform for our clients long term through a holistic process. Allday supports those with a hospitality vision and opportunity by delivering comprehensive concepts, branding, design and build-out to achieve sustainable success.

As we wrap up Volume 8, we’re sounding the brunch bugle! Say good morning to Waking Daisy, a new spirited brunch concept located in the suburbs of Milwaukee. In collaboration with our Allday partners at Three Sixty, we created a bold identity and designed a space that celebrates mornings, quality, and an elevated breakfast experience worth lingering over.

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Craving more content? Check out our blog posts below, featuring opinions and all sorts of industry nuggets.

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