BCo Bside

Welcome to the B-side

News and musings from branding junkies

The good stuff is always on the B-side

The Good Stuff

Elvis’ “Hound Dog.” Queen’s “We Will Rock You.” Pearl Jam’“s Yellow Ledbetter.” Rock history is marked by countless examples of B-sides that became hits. The B-Side is often where the good stuff is – so it’s what we decided to call our blog, our email updates and our little ’Zine.

Inside Volume 6

School is back in session, and we’re redefining what it means to “stay on campus.” In this issue of B-Side, we showcase a handful of on-campus indie hotels we’ve had the opportunity to brand.

We also introduce Drew McCarthy, our newest team member. This fresh new copywriter takes us on a journey through his first discovery trip to the Magnolia State, inspiring us with his unique perspective and insights in our column “B&Copinions.”

Looking for a sign? We have plenty! Signage and environmental branding are major deliverables for many of our branding projects. From on-brand wayfinding signs to retro neon, our designs are measured in square inches to square feet.

Lastly, we close out the issue by highlighting how we helped KPH Construction celebrate its 25th anniversary. Our goal was to showcase its quarter-century achievement by developing a year-long campaign that includes new apparel, vehicle wraps, a new webpage, mural design and more. Congratulations to KPH on this milestone!

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Craving more? Need more content right now? Check out our blog posts below, featuring opinions and all sorts of industry nuggets.