The Good Stuff
Elvis’ “Hound Dog.” Queen’s “We Will Rock You.” Pearl Jam’“s Yellow Ledbetter.” Rock history is marked by countless examples of B-Sides that became hits. The B-Side is often where the good stuff is – so it’s what we decided to call our blog, our email updates and our little ’Zine.
Inside Volume 9
In this issue of B-Side, we’re stepping back to look at where hospitality is headed. Across our recent projects, one thing is clear: the most compelling experiences aren’t the loudest—they’re the most intentional. Grounded in place, shaped by story, and designed to give guests freedom in how they engage, Volume 9 highlights work that reflects this shift and how brand and interior design come together to bring it to life.
Our second Palihouse conversion took us to an intimate hotel in Santa Monica, where we took in the spirit of “le bien être,” or well-being. Inspired by French Mediterranean living, Maison Twenty Seven invites guests to slow down and savor tranquility.
In the Florida Keys, we partnered with The Islands of Islamorada to revitalize the brand with a fresh identity and narrative for modern luxury travelers seeking serene escapes, bespoke experiences, and spontaneous adventure.
In Durango, Colorado, The Janney—our first project within the Unscripted by Hyatt portfolio—reimagines a former roadside motel through the lens of the region’s rich railroad history, telling a story of connection that links guests to landscape, culture, and experience.
In Pinehurst, North Carolina, Wisco Taco Foxtrot brings something entirely new to the local dining scene, blending the founder’s Midwestern roots with aviation culture to create a playful, place-driven brand designed to surprise, delight, and keep guests coming back.
To close the issue, Lauren, our newest graphic designer, shares a B&Copinion drawn from her background in hospitality, exploring how great service and great branding both begin with care and attention.