Brigette Harenda


I founded B&Co. in 2008 with the express intent of creating a hospitality branding firm. The decision came after becoming a hotelier myself when I traded branding work for a percentage of a hotel. That property - The Iron Horse Hotel - started it all, and I’ve been a hospitality junkie ever since. But the perspective serves as well. We understand that branding is an investment, and the ROI is realized for the life of the hotel.

I believe that opportunity comes from risk taking and having an open mind makes you a better person. I love the culture we have created at B&Co. – where we're completely committed to creating client joy.

Favorite things to do on earth
Breakfast at Balthazar in New York
Wiener Schnitzel at Hotel Adlon Kempinski Berlin
A fresh Greek salad in Gytheio
Watching the Dubai Fountain from a balcony room at The Palace
Scuba diving anywhere in the world with my family