I’m a Belgian boy from Green Bay raised on the Packers and booyah, and if you don’t know what booyah is, let me tell ya you’re in for a treat. When I joined the B&Co. team, I really didn’t know much about hotels. I just wanted to be creative and make stories that made people go “Woah.” I love immersing myself in weird little stories or facts and then crafting an entire brand around that idea.

When I’m not excessively talking at 7 a.m., I’m usually plugged into a podcast or listening to the Jim Carrey commencement speech for the 80th time. In between nonsense chatter, I’m making brand narratives, naming hotels and making bold color palettes.

A new podcast I was listening to
Funny dog names
Hot Honey
Buffalo buffalo buffalo buffalo buffalo buffalo buffalo buffalo
Albums that have full and continuous story narratives
Origin of weird phrases like “Horse a piece” or “Goat rodeo”