Brakefield Design Collective
Combining modern design with traditional details
One of Milwaukee’s most accomplished interior designers, Megan Brakefield saw her business growing and decided her branding needed to as well. Megan wanted to communicate that her brand was growing without losing touch with the intimate aspect of designing people’s living spaces.
See The Story
The Client
- Megan Brakefield
- Milwaukee, WI
What We Delivered
- Art Direction
- Brand and Identity
- Copywriting
- Naming
- Printed Collateral
- Signage Design
- Social Media
Custom, livable and timeless
A Collective of Designers
Megan Brakefield Interiors decided on the new title of Brakefield Design Collective. Holding on to the surname recognition Megan has established while also introducing a small team of creative professionals, the new name communicates everything the brand represents: customized modern flourishes seamlessly intertwined with traditional aspects to create a thoughtful and comfortable space. Check our work here.
Along with the team expanding, Brakefield Design Collective announced it would be opening a new base in New York. That didn’t change our goal to play to the brand’s strengths of customization, livability and timeless design.
Custom Homes from Milwaukee to New York
We designed a custom logo that mirrored Megan’s artistic signature of modern design and traditional details. We thoughtfully curated a muted color palette that allows for the integration of each interior space’s story to shine through. Graphic elements as secondary pieces to the visual identity bolstered the new brand’s message while elevating the design.
When it came time to announce the rebrand and new location, Brakefield Design Collective took to social media with our help. A reserved announcement launch was strategized in Megan’s own voice and style. Creating the graphics and crafting the message to best resonate with her loyal followers was a challenge as intriguing as introducing modern design to traditional details. Also read our 310 West Story Here.