Hotel Vesper
The Galleria’s hidden gem
The Galleria district is a juxtaposition of high-end fashion and taste surrounded by bland places to stay. We were hired to turn a traditional Embassy Suites into a hotel worthy of haute couture standards.
See The Story
The Client
- Driftwood Hospitality
- Houston, TX
What We Delivered
- Art Direction
- Brand and Identity
- Brand Experience Consulting
- Copywriting
- Environmental Branding
- Naming
- Photography Art Direction
What classifies something as haute couture is its purely custom design.
Tucked away in the heart of Houston’s Galleria, a hidden gem of a property desperately needed a fresh new identity. Inspired by the history of fashion in Houston and the dizzying array of high-end stores in its famed Galleria, we created a hotel brand as stylish as the neighbors.
Elevating the property to play among great fashion icons, we conceived a female persona called Hotel Vesper. Meaning the brightest evening star in the night sky, Vesper is radiant.
She works hard and has nice things.
THE EMBODIMENT OF THE GALLERIA
The Hotel Vesper logo, icon and intricate pattern are designed to evoke elevated taste without any pretense.
To ensure the guest feels the brand, activations were developed to enhance the journey of each stay. From lush greenery to creating an exclusive “secret garden” entrance to hotel-branded totes and garment bags for post-shopping excursions, a stay at Hotel Vesper now ranks among the highlights of a trip to the Galleria District.
