Mesler Chicago

Exciting the senses

^{THE CHALLENGE}

We were presented with plans for an eclectic space craving an intellectual concept. The deliverables needed to excite the senses while conveying the concepts of art and science.

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What We Delivered

Brand Development
Copywriting
Name Development
Printed Collateral
Visual Identity

Dark green background with a simple gold floral emblem above the word MESLER, set in large gold letters, reflecting sophisticated restaurant branding and design by B&Co. Below, smaller gold text reads KITCHEN / BAR / LOUNGE.

Gift certificate and two business cards for Mesler restaurant on a marble surface. Certificate is addressed to Katy from Michael. Business cards display contact info, one for Dianna Sanders, Food & Beverage Manager, showcasing Sophisticated Restaurant Branding & Design by B&Co.

Designed for the locals

The restaurant at Sophy Hotel in Hyde Park needed to attract a strong local following. With an exceptionally well-designed space, a warm atmosphere and a new-American style menu, the bar and restaurant required a clever brand that welcomed area residents.

Taking a cue from the intellectual branding of Sophy, B&Co. explored names and Mesler was the winner. Stemming from the notion to mix and mingle, Mesler’s branding centered on an orchestration of senses and a fusion of flavors. The name also hints at the interiors, which combines themes of science, art and mathematics.

Modern bar with a marble countertop, blue chairs, round wooden tables, pendant lights, and shelves lined with bottles. Booth seating and colorful paintings are visible in the background, creating a stylish, inviting atmosphere that exemplifies B&Co.'s sophisticated restaurant branding and design.

The Old French verb mesler, which means "to mix," was the perfect word to convey both people and flavors coming together.

An amber cocktail with a large ice cube and rosemary garnish sits on marble among bar tools and a beaker of dark liquid, reflecting Mesler’s sophisticated restaurant branding.

Restaurant menu printed on white paper with gold edging, showcasing Mesler’s sophisticated restaurant menu design by B&Co. It features starters and snacks, including fries, deviled eggs, a cheese board, chicken wings, crab cake, lobster roll, and salads. Some items are labeled gluten-free or vegetarian.

Rows of elongated, yellow glass ornaments hang from thin wires with a blurred, wavy background, creating a modern and artistic display.

Mesler reflects a smart brand designed to impress the diverse and well-educated locals in this University of Chicago neighborhood.

A flat lay featuring restaurant menus, a green-labeled wine bottle, and eyeglasses on a green surface, highlighting B&Co.’s branding and modern design for Mesler throughout the sophisticated restaurant identity.

Mesler Chicago

Designed for the locals

The Old French verb mesler, which means "to mix," was the perfect word to convey both people and flavors coming together.

Lookin’ Good.

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