Food & Beverage

Waterlin



From hole in the wall to neighborhood watering hole

THE CHALLENGE

An underperforming restaurant can drain a hotel. Such was the case at a branded property in Menomonee Falls, WI. The owners needed an entirely new concept to draw locals and keep guests coming back. It was on us to find that secret sauce.

See The Story

The Client

  • Hostmark Hospitality
  • Milwaukee, WI

What We Delivered

  • Art Direction
  • Brand and Identity
  • Brand Experience Consulting
  • Copywriting
  • Email Marketing
  • Environmental Branding
  • Illustration
  • Naming
  • Photography Art Direction
  • Printed Collateral
  • Social Media

Embrace the roots of your tight-knit community.

WHAT’S IN A NAME?

Named after the forefather of ice harvesting in the Menomonee Falls area that brought industry and life to the otherwise uneventful area, Waterlin Coffee Bar & Bistro aims to do just that: bring life to an area that isn’t a known hotspot in the Greater Milwaukee area.

With proper branding, Waterlin went from outdated to history-centric and a money pit to a neighborhood watering hole.

With proper branding, Waterlin went from outdated to history-centric and a money pit to a neighborhood watering hole

A History of Bringing People Together

After touring the location, talking with the Executive Director of the Chamber of Commerce and doing some market research ourselves, we found some strong consistencies. These inherent characteristics of the people and places surrounding the area gave us our keywords that would lead to the brand story.

Because the work of Francis Waterlin opened so many opportunities for the 19th century community, new and creative food and drinks passed through with much more frequency. This is where we nailed down the name, visual identity and brand story for the once drawl bar and restaurant.