When your government project is in need of creativity, we check all the boxes
Milwaukee-based, Available worldwide
B&Co. is founded and owned by Brigette Breitenbach, who has led a team of professionals since 2008. We specialize in branding, marketing, graphic design, events, communications and assisting clients in development with interiors, signage and more.
In 2021, we decided to become certified with local, state and federal government to help those seeking partners to fulfill contract requirements. We can’t wait to start our work with you.
- • Women-Owned Small Business (WOSB) certified with the US SBA for federal contracting
- • Disadvantaged Business Enterprise (DBE) certified with Wisconsin Department of Transportation (WisDOT), Dane County, City of Madison and Milwaukee County
- • Small Business Enterprise (SBE) certified with Milwaukee County
What We Do
- Branding and Identity
- Public Information Campaigns
- Web Design
- Graphic Design
- Packaging Design
- Apparel Design
- Photography Art Direction
- Email Marketing
- Social Media
- Public Relations
- Interiors and Environmental Branding
- Supplies and Materials Procurement
- Print Procurement
- Events and Meetings
- 541410: Interior Design Services
- 541430: Graphic Design Services
- 541613: Marketing Consulting Services
- 541820: Public Relations Agencies
- 541870: Electronic Marketing Services
- 561920: Event and Meeting Planning Services
- 444190: Building Material and Supplies Dealer
As a Milwaukee-based small and woman-owned business agency, B&Co. is qualified and certified to take on requests big or small. Let’s chat.
Osage Data, a provider of essential technology services to a broad range of customers, reached out to us to make an impact at the annual Reservation Economic Summit (RES). To stand apart from a rather crowded field of tribal competitors, Osage Data allowed us to refresh its brand and create materials to reach out to a growing database of customer prospects.
B&Co. developed a corporate identity for Osage Data that differentiated this division of the Osage Nation and made an impression on key prospects.
We developed a sophisticated logo, reflecting a modern and relevant look, and a navy and gold color palette. WIth the new brand identity, we created business cards and a handout for RES that communicated the company’s full suite of capabilities.
All materials drove prospects to a website landing page with additional background and contract information. Following the annual Las Vegas trade show, we created and sent an email to all contact leads. The effort was successful, leading Osage to request a similar marketing outreach effort for the National Indian Gaming Association (NIGA) conference.
Today, the company is known as Osage Innovation Solutions (OIS), a Tribally-Owned 8(a) company and HUBZone-certified business providing IT services and solutions to government, oil & gas, aerospace, financial and gaming industries.
For three years, Brigette Breitenbach worked with Milwaukee’s General Mitchell International Airport on a marketing campaign to increase the number of passengers from Northern Illinois utilizing the airport for business and leisure travel.
We established key messages that Mitchell Airport offers a better choice for northern Illinois air travelers given MKE’s lower fares, cheaper parking, close proximity to Northern Illinois and an easy, hassle-free terminal.
We employed a number of marketing strategies:
- Capture market share from Chicago’s O’Hare
- Target northern Illinois travelers in Lake, McHenry, Boone and Winnebago counties
- Focus marketing efforts during (and leading up to) peak travel months
- Prioritize spending on measurable tactics that incent behavioral change
- Leverage growth of online travel agencies and Mitchell Airport’s low price position
- Collaborate with industry partners (airlines, parking management, etc.) on joint marketing opportunities and awareness initiatives
Our communications objective was to increase awareness, interest and understanding among target audiences about Mitchell’s value over O’Hare.
By developing a campaign that used Milwaukee and O’Hare’s call letters, we poked fun at “the ORDeal” and promoted Mitchell’s airport code to drive awareness.
Marketing tactics included direct mail to households in four primary counties in Northern Illinois; billboards on I-94 targeting Illinois travelers that “went the wrong way”; outreach efforts at Ravinia, the popular outdoor music festival; a website with a fare calculator that added the cost of daily parking at MKE and ORD; interstitial display ads on Orbitz.com; and public relations to reach travel editors, business writers and the travel trades
The Wisconsin Procurement Institute (WPI) was established in 1987 as Wisconsin’s Procurement Technical Assistance Center (PTAC) – an outgrowth of then Congressman Les Aspin’s efforts to help Wisconsin businesses win federal contracts, especially defense contracts.
B&Co. was asked to help WPI develop their brand and marketing materials to support their mission of assisting Wisconsin businesses develop and grow their Federal, State and Local Government sales, revenues, profits and jobs. Our strategy was to improve WPI’s overall outreach efforts by being clear in its messaging and support the effort with eye-catching materials.
B&Co. updated WPI’s brand identity to make the organization recognizable to a broad range of constituents. We then designed WPI’s new website, intended to be a content-rich and ever-changing source of information, notices and events. We also created a bold pocket folder with custom inserts on a variety of important topics. This collateral is distributed at events and seminars across the state, so we also created a complimenting PowerPoint template for the staff’s many industry presentations and a pop-up banner to be used for trade shows. The look of these communications also translated into WPI’s email marketing and direct mailers to its large database.
With these tools in place, WPI is immediately recognizable as a resource to companies that rely on their services across Wisconsin.
At the northern tip of Wisconsin and located on the shores of pristine Lake Superior, you’ll find Bayfield. This jewel in the state’s tourism business is the gateway to the Apostle Islands National Lakeshore with lighthouses, sea caves and some of the best kayaking in the world. From Chautauqua tent shows and holiday events to fruit orchards and a maritime museum, this harbor town is downright famous. To help promote all that Bayfield has to offer to tourists, B&Co. was hired to create a website rich in both information and imagery.
To begin, we set out to discover all that Bayfield has to offer. Our exploration included site visits throughout the city and a ferry ride across to Madeline Island to experience the hiking trails, campsites, fine dining, and art galleries. We used this to create key messaging and establish the Bayfield brand.
We worked with the Chamber of Commerce to understand what information needed to be shared online and the best way to highlight its members. B&Co. created all content and designed a website that highlighted all four seasons of activities from spring flowers and summer on the water to fall harvest and winter ice caves.
By relying on the look and feel of the new website, we also designed an editorial-style email marketing template to allow for updates to Bayfield’s extensive database.
Below are a few more examples of our relative experience.
Check out our media relations and special event experience with the work we did for 310W.