A misty Adirondack valley of rocky rivers, dense evergreens, and mountain views offers the ideal setting for Pine Barn Inn’s brand work.
Resorts & Lodges

Pine Barn Inn



A place that feels familiar

THE CHALLENGE

To complement the fresh new look, a new brand identity was the natural next step for this recently renovated lodge. It was essential that the new brand system reflected the natural elements of the region. We reveled in the opportunity.

See The Story

What We Delivered

  • Art Direction
  • Brand Development
  • Copywriting
  • Printed Collateral
  • Visual Identity
Logo design for Pine Barn Inn with a simple pine tree graphic above the text. The background is light beige, and the text and graphics are in brown.

Nestled in the middle of the Adirondack Mountains, Pine Barn Inn knew exactly what it wanted: a brand as refreshing as the morning dew on the surrounding pine.

Pine Barn Inn

Canopied by lush conifer trees, Pine Barn Inn is the perfect spot for those who love nature. Amidst the Pennsylvanian small-town air and serving the Geisinger Medical Center, Pine Barn Inn offers modern amenities and friendly service. For the lovers of the outdoors, the hotel provides all the natural beauty surrounding the inn while providing comfort and hospitality year-round. 

A collection of Pine Barn Inn stationery items, including letterhead, business cards, coasters, notecards, envelopes, glasses, and a card with a nature quote against a green leafy background—thoughtfully curated by B&Co.

The Pine Barn Inn had an enviable position, geographically. With architectural rustic charm throughout and a rolling backyard full of trails and wildlife to display, the messaging was simple: bring out the characteristics through branded messaging and visuals.

Cream background with faint contour lines in the corners. Centered black text reads: A Place That Feels Familiar. Simple and minimalistic design, inspired by Pine Barn Inn branding.
The one-card guestroom keycard is blue-green with a white logo and text; the other is partially covered by a brown, patterned sleeve featuring a white logo and text for Pine Barn Inn.
Four open booklets lie on a beige surface, displaying minimalist designs with green, white, and forest-themed covers and pages.

From topographic patterns to earthy color tones, the story naturally unfolded and this brand came to life.

In central Pennsylvania, the lodge played to its strengths and let the rustling branches and the early-rising mourning doves do the talking for it. We just had to open our eyes and ears and discover it for ourselves and then share it with the world. Also Read Our Story of Special Properties.

Tall evergreen trees in a misty forest evoke a sense of tranquil wilderness, with a white circular icon logo designed by B&Co. featuring a stylized pine tree centered in the image.
Brown background with a subtle, tone-on-tone geometric pattern of diamonds containing symmetrical, leaf-like lines. The design evokes Pine Barn Inn's welcoming ambiance.