To complement the fresh new look, a new brand identity was the natural next step for this recently renovated lodge. It was essential that the new brand system reflected the natural elements of the region. We reveled in the opportunity.See The Story
- The Pine Barn Inn
- Danville, PA
What We Delivered
- Art Direction
- Brand and Identity
- Brand Experience Consulting
- Photography Art Direction
- Printed Collateral
Nestled in the middle of the Adirondack Mountains, Pine Barn Inn knew exactly what it wanted: a brand as refreshing as the morning dew on the surrounding pine.
Pine Barn Inn
Canopied by lush conifer trees, Pine Barn Inn is the perfect spot for those who love nature. Amidst the Pennsylvanian small-town air and serving the Geisinger Medical Center, Pine Barn Inn offers modern amenities and friendly service. For the lovers of the outdoors, the hotel provides all the natural beauty surrounding the inn while providing comfort and hospitality year-round.
The Pine Barn Inn had an enviable position, geographically. With architectural rustic charm throughout and a rolling backyard full of trails and wildlife to display, the messaging was simple: bring out the characteristics through branded messaging and visuals.
From topographic patterns to earthy color tones, the story naturally unfolded and this brand came to life.
In central Pennsylvania, the lodge played to its strengths and let the rustling branches and the early-rising mourning doves do the talking for it. We just had to open our eyes and ears and discover it for ourselves and then share it with the world.